There is a reason for that. The reason is that ARH has done the research and testing so the prduct is the most effective available for the price.
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Spring tar isn't "asphalt", but a blend of adhering lubricant and moly designed to remain on the spring. A one ounce container has lasted me for several dozen springs, and that includes the ones I over did it on, so I had to remove some 'tar' to getthe springto act properly again. Remember that less is better than to much.
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If you insist on messing with moly, please be careful since molybdenum disulfidehas been known to havesome toxic results.
I've used alot of gear lube in machine shops I've worked in, and that stuff has slime floating on topwith a very potent 'petrol' smell. The ARH version is rather mild smelling and not slimey at all.
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It could be a synthetic gear lube, but that stuff is insanely expensive, which might be an evenbetter reason to buy it from ARH in smaller quantities.