My 32 mm Sportview power ring is stiffer than the one on my 50mm Sportview. And it was alot stiffer when I first got it.
What I found is, there's a small set screw in the adjusting ring. On mine it was too tight and causing the screw tip to drag or bind inside. I backed it off about 1/4 to 1/2 turn, and no more because that screw engages the power adjusting linkage inside the scope. The ring should move more easily now. Then just re-tighten the screw only until you feel some resistance turning the ring. Put a drop of Locktite on the screw, let it soak into the threads a couple of seconds, then wipe off the excess.
Paul.