What Bhawanna said, mostly. I'm not sure you always get what you pay for -- though I think that will hold generally. I have an airmax that I think is really good for the money, and it is rated for springer recoil. That said it is at least $100 more than the sportsman you list here -- which is the low-end Hawke -- but half the price of a Leupold or Sightron rated for springers. However, if you are shooting a low-recoil gun and not a springer, you may have more scope options. Your eye will matter as well. There are certain things in a scope I might like that you may not. In an expensive shuffling, I tested Leupold, Hawke, Sightron, Swift, Nikon, BSA, Leapers, CenterPoint, RedHead, Millett, Bushnell and a few other scopes just to see what was really important to me...Most are going up on ebay, unused. I'm keeping a Leupold VX-II (3-9x33 Ultralight AO), Hawke Airmax (4-12x40 AO), Sightron SII (4-16x42 AO), Swift 686m (High Recoil 6.5-20x44 AO), Bushnell Trophy (6-18x42 AO), and Bushnell Banner (6-18x50 AO). Note I'm not keeping the Nikon (Monarch) as the adjustable objective has a minimum focal range of 50 yards -- just doesn't make sense for what I do. It is a beautiful scope, and the most expensive one I bought, but it isn't what I need. Some other scopes I didn't want to risk breaking on a springer (I REALLY liked the Millett SF scope I got, but it just wasn't springer rated, so I grudgingly exchanged it). Some scopes were just awful in my opinion...the Centerpoint (granted a cheap model) was blurry on the edges with hard-visible chromatic aberration. But I can't judge all of CenterPoint's scopes based on that. Some other scopes I expected to be good distorted a lot just looking down the tube. I wasn't happy with features on others -- the Leapers locking turrets seemed unmanageable. I thought the BSA glass was hazy. The RedHead seemed like a nice scope, but they made it with some horrible rubber that stunk like buring tires -- and I couldn't even get the smell out of the METAL. Some, like Sightron and Leupold, had outstanding features like great eye-relief and filled your vision better than others. To me it was worth the expense -- it won't be to others.
While everyone probably wouldn't want to do what I did -- or take the risk, or possibly not afford it -- I know a lot more now than I did before...and a scope isn't a scope isn't a scope. But if I were going inexpensive on anything at this point, I'd get another Bushnell Banner. You can get the 6-18x50 for $89 on ebay, and it is springer rated.
I hope that helps!