Good thinking! But I guess, as they said, you have to have a minimum order of $100.
It is really quite tempting!
Actually, what they are doing is nothing new. They are actually trying to sell in-bulk ($100)..so, they get the profits from the small change they make from the bulk items that they sell, translating to a large profit in fact.
This is what walmart does, sell things for a small price but in large bulks. You get more customers this way and they keep coming back because of the low prices..although, you have to spend $100 every time you have to deal with them.
Good luck to all those who want to test this site and please..please.. do give us your feedback.